Frederique Constant in India signed Miss Earth Nicole Faria as global Brand Ambassador and at the same time sealed its associated with conservation and environmental projects in India as Faria is actively involved with earth-related initiatives. The Geneva-based brand was in Mumbai in June where it presented Faria a special Chocolate Double Heart Beat watch to commence their association.
“Time has always fascinated me. I was amazed to hear of the fact that Frederique Constant is a rare brand that supports earth-related initiatives. I strongly believe that this earth is a legacy that we need to pass on to future generations and the time to act is now. Similarly Frederique Constant is a brand that one would like to pass on to Gen-Next as a legacy. From the fashionista point of view, its classical styles are exactly what the Indian customer requires today,” said Faria.
Sebastien Cretegny, International Sales Manager, Frederique Constant, said, “In India, we decided to do something daringly different. When we met Miss Earth Nicole Faria, we felt that there was a sharing of passion, especially when she spoke about her conservation projects. I am proud to announce that this is the first time that Frederique Constant has associated with a beauty pageant icon anywhere in the world and it happened in India.”
*Thanks to iW